El Car Wash enters Florida’s West Coast

The company acquired Ultimate Express Car Wash and expanded into Naples and Fort Myers with two new locations.

El Car Wash has accelerated its expansion into Naples and Fort Myers with the acquisition of Ultimate Express Car Wash, an independent car wash operator.

Following this acquisition, the company now operates 40 locations with an additional 40+ sites in development across Florida and Michigan. El Car Wash plans to continually expand its footprint through both greenfield development and acquisitions of existing car washes.

La cadena tiene previsto invertir un capital sustancial para mejorar aún más los sitios Ultimate Express para llevar la marca El Car Wash a la vida e invertir en avances propios para mejorar la calidad de lavado y la experiencia del cliente.

"The acquisition of Ultimate Express is consistent with our M&A strategy of entering adjacent markets by purchasing the premier operator in advance of an aggressive greenfield rollout of similarly high-quality locations," said Justin Landau and Geoff Karas, co-founders and co-CEOs of El Car Wash.

The chain plans to invest substantial capital to further upgrade the Ultimate Express sites to bring the El Car Wash brand to life and invest in proprietary advancements to upgrade wash quality and customer experience.

El Car Wash will merge Ultimate Express into their current unlimited membership programs which will allow current and future members to have access to all of the company’s 75+ current and future locations. Upcoming initiatives also include special limited time promotions for new members to celebrate this acquisition.